Words that Convert: A Guide to Writing Client-Booking Website Copy

The Website Workbook That Helps You Write Magnetic Website Copy


instant access
No Tech Skills Required

$17

  • Simple step-by-step guidance for writing homepage, about, and service page copy
  • Clear writing prompts to help you say what matters most
  • SEO-friendly without sounding robotic
  • Designed for service providers and creatives who want to connect and convert
  • Instant PDF download
  • Use it digitally or print it out
  • Psychology backed writing strategies that help you book dream clients

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Struggling to Say the Right Thing on Your Website?

Write magnetic, high-converting website copy with confidence using this proven guide. No writing background required.

You have about 3 seconds to hook your reader.

And this guide shows you exactly how to do it with messaging that speaks to your ideal client and encourages action.


What You'll Get Inside

A step-by-step guide to writing high-converting copy for your homepage, about page, and service page

A breakdown of how to sound like you while still optimizing for search engines

Strategic writing prompts that help you uncover what your clients actually want to hear

A visual layout formula to organize your copy for clarity, flow, and conversion

Proven frameworks for hooks, calls to action, and benefit-driven messaging that connects

This workbook is perfect for

  • Service-based business owners
  • Creatives, coaches, and consultants
  • Anyone who knows they’re great at what they do but struggles to say it online
  • Business owners rewriting their website or launching a new one

Why $17?

You shouldn't have to hire a copywriter just to sound clear and confident online. This is the shortcut to booking more clients with the words you already have, refined with strategy and intention.
You’ll get an instant download so you can start writing in minutes.

What Others Are Saying

custom website design

"You absolutely crushed it, and I’m beyond grateful for the time, talent, and effort you put into it."

trent c.

What Makes This Different

This guide is not about fluffy wordplay or polished perfection. Words That Convert helps you:

  • Capture attention without sounding pushy
  • Use real language your clients already respond to
  • Build trust in the first few sentences
  • Guide readers to take the next step without guessing what to say next

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Pro Tip Inside

As you work with more clients, pay attention to the exact words they use when they describe their problems or goals. Collect these phrases and update your copy once or twice a year to keep it relevant. Avoid editing too often or drastically, since frequent changes can hurt your SEO.

Real Talk

You’re great at what you do. Now let your website say it clearly.
Words That Convert is your go-to workbook for writing copy that feels aligned and gets results.

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Already planning to purchase The Client Magnet SEO Framework for Websites?

This guide is included for free with that product.
You don't need to buy it twice. Head there if you’re ready for the full SEO and messaging bundle.